Tracking gift card sales allows you to see the amount of outstanding gift card funds, how much has already been redeemed, your most popular promotions, and more. These stats can help you track your successes and grow your business.
To get started, click on the "Reporting" tab in your Gift Card settings, and you'll see your gift card reporting dashboard:
The top section is your Summary, showing three all-time numbers:
- Activations: The total dollar value of all gift cards purchased by your clients
- Redemptions: The total dollar value of gift cards that have already been redeemed by your clients
- Outstanding: The total dollar value of gift cards that have yet to be redeemed by your clients
Next, you'll see exporting options, including the ability to print, save as a spreadsheet, or copy the values in the Details section, as well as a search box. You can use the search box to filter by promo code, redemption code, and dollar amount.
Finally, you'll see your detailed gift card report. This report contains a wealth of information as explained by each column header, and can be sorted by clicking on any column header. You can reverse the order of the sort by clicking the same column header a second time.
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